---
title: Branding specifications | LocalCard for Business
description: "LocalCard branding specs: logo, avatar and card artwork (1536 × 969 px, JPEG, PNG or GIF)."
image: https://www.localcard.io/hubfs/localcard-og.jpg
---

[For shoppers](https://www.localcard.io/) [For business](https://www.localcard.io/business)

[For Business](https://www.localcard.io/business)

Platform

Core products

[**Scan to Pay**Cards that unlock when a customer scans your product.](https://www.localcard.io/business/scan-to-pay)**Brand Lock**Keep spend at one merchant, a group of merchants or an entire brand.**Category Lock**Restrict spend to the categories you choose, like dining or fuel.**GEO Locked**Cards that only activate at a chosen store, centre or precinct.**Open Loop**Cards that can be spent anywhere Visa is accepted.

Platform

**Merchant Connect**Accept LocalCard at your stores and see redemptions live.**Reseller**Sell LocalCard programs to your own clients under your brand.

[Featured ![](https://www.localcard.io/hubfs/stp.svg) **Scan to Pay** Turn any product into a reward. Scan the barcode to unlock & pay. *Learn more →*](https://www.localcard.io/business/scan-to-pay)

Resources

[VISA**Blog**Product updates, campaign ideas and what we're learning about programmable payments.*Read the blog →*](https://www.localcard.io/business/blog)[![](https://www.localcard.io/hubfs/breakagereport.svg)**Breakage Report**Our data on unspent gift card value in Australia and what it means for your programs.*Read the report →*](https://www.localcard.io/business/breakage-report)**Case studies**How brands and retailers are running promotions on LocalCard.*See case studies →*

[Pricing](https://www.localcard.io/business/pricing) [Help centre](https://www.localcard.io/business/help)

[Sign in](https://dashboard.localcard.io) [Get Started](https://www.localcard.io/login/sign-up) [Contact sales](https://www.localcard.io/business/contact-sales)

# Branding specifications

Use these specs when you add your logo, avatar and card artwork in the LocalCard platform.

## Your brand

Add a logo, an avatar and card artwork, and they appear on the screens your recipients see when they claim their card.

1 2

Your logo

Your Brand has sent you a Gift Card

Continue

Need help?

Welcome screen

1 3

Your logo

Your logoPREPAIDVISA

Visa Prepaid Card

Spend it anywhere in Australia that accepts Visa

Card value**$50 AUD**

Card expiry**2/10/27**

Claim Card

Where can I spend?

Need help?

Claim screen

## Logo and avatar

- *1*Logo
  
  3:1 ratio
  
  Recommended size: 600 × 200 px
  
  A wide logo that sits in the bar at the top of every screen, on your brand colour.
- *2*Avatar
  
  1:1 ratio
  
  Recommended size: 512 × 512 px
  
  A square image, shown in a circle on the welcome screen, so keep the important part in the centre.

## **3**Card artwork

*1536 px*

*969 px*

**1536 × 969 px** Your card artwork

## Card requirements

- Size
  
  1536 × 969 px
  
  Landscape, with the same proportions as a standard bank card.
- File type
  
  JPEG, PNG or GIF
  
  Any of these formats works.

[Get started](https://www.localcard.io/login/sign-up)

Need help with your branding? [Contact sales](https://www.localcard.io/business/contact-sales)

<https://www.localcard.io/business>

The programmable payments platform. Decide exactly how every dollar is spent.

[Get started](https://www.localcard.io/login/sign-up)[Contact sales](https://www.localcard.io/business/contact-sales)

#### Platform

[Scan to Pay](https://www.localcard.io/business/scan-to-pay)Open LoopBrand LockedGEO LockedCategory LockedMerchant ConnectReseller

#### Resources

[Pricing](https://www.localcard.io/business/pricing)[Blog](https://www.localcard.io/business/blog)[Breakage Report](https://www.localcard.io/business/breakage-report)[Help centre](https://help.localcard.io)

#### Company

[Contact sales](https://www.localcard.io/business/contact-sales)[Sign in](https://www.localcard.io/login)[For shoppers](https://www.localcard.io/)

#### Legal

[Terms](https://www.localcard.io/business/terms-and-conditions)[Privacy](https://www.localcard.io/privacy)

© 2026 LocalCard. All rights reserved.Visa is a trademark of Visa International Service Association. Apple Pay and Google Pay are trademarks of their respective owners.